3 Reasons Why it's Better to Go With a Professional Blog Writer

Author: Alex Smith

If you are looking to see better results from your business blog, you should consider hiring a professional blog writer. They will create content for your blog that can boost your incoming leads and let you see a real ROI from your blog. We have come up with three major ways in which a blog writer can help to make business blogs better.

1. Content Geared Toward SEO
   What separates blog writing from any other type of content writing is that it is done with two audiences in mind. The first is the flesh and blood readers who are searching the internet for information.  The second are the search engines themselves, which can make or break a website depending on ranking. Good blog writing will be designed to appeal to both audiences without alienating either one. For example, a blog writer will use well researched keywords that he/she knows will bring in web traffic.  While using these keywords can help get the attention of web crawlers, if they are used in a way that seems to obvious or out of place within the content of the blog they will lessen the readers respect for the article. The point is to use keywords in a way that seems natural to the reader while at the same time getting the attention of search engines.
   
2. Quality, Shareable Content
   Like any piece of writing, blogs need to be captivating to the reader. When a blog is well written it creates more respect for your brand in its reader. Having an expert write your blog for you means you will have that type of content that creates admiration for you and your products. Moreover, when the content of a blog is strong, it encourages others outside your site to reblog it or to share it through social media. If your blog has something to offer potential customers, they will appreciate it and market it for you.
   
3. Content Tailored to Create Conversions
   Another way in which business blog writing is not like other types of writing is that ultimately tries to get the reader to make a purchase or to hire a service. However, unlike other forms of advertising, blogs are not meant to be overtly selling to the reader. Instead, the purpose of a blog is to inform the reader so that they can make an educated decision. The information that a blog provides should be helpful and have value to the reader. In addition to walking the line between sales pitch and news article, a blog writer will also use a method known as a call-to-action at the end of a blog in order to encourage the reader to continue their conversation with your brand, either by leaving a comment, Liking a post on Facebook, or directing them to your online store.

Article Source: http://www.articlesbase.com/blogging-articles/3-reasons-why-its-better-to-go-with-a-professional-blog-writer-6231395.html
About the Author
Alex Smith is an Inbound Marketing Associate at SevenAtoms Inc., a San Francisco based inbound marketing agency that provides blog content written from professional US blog writers.

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