The Most Expensive Keywords For Google Adsence

The Most Expensive Keywords For Google Adsence

Google AdWords is a dynamic, auction-based marketplace where advertisers bid on keywords to compete for top ad placement. The minimum bid per keyword is 5 cents, but this research shows that in highly competitive categories, Google can make up to $50 per click from PPC keyword bids. Despite a diversified product portfolio, advertising on Google sites accounts for the vast majority of its billions in annual revenue.

The google adword keyword categories with the highest volumes and costs represent businesses with very high lifetime customer value – in other words, these industries can afford to pay a lot to acquire a new customer. These most expensive keywords comprise businesses such as lawsuits, mortgage applications, and server hosting. Some high-volume keyword categories have lower CPCs because advertisers have slimmer margins to expend on PPC advertising.

1 # Insurance (example keywords in this category include "buy car insurance online" and "auto insurance price quotes

2 # Loans (example keywords include "consolidate graduate student loans" and "cheapest homeowner loans")

3 # Mortgage (example keywords include “refinanced second mortgages” and “remortgage with bad credit”)

4 # Attorney (example keywords include “personal injury attorney” and “dui defense attorney

5 #Credit (example keywords include “home equity line of credit” and “bad credit home buyer

6 #Lawyer ("personal  injury lawyer," "criminal defense lawyer

7 # Donate ("car donation centers," "donating a used car

8 # Degree ("criminal justice degrees online," "psychology bachelors degree online

9 # Hosting ("hosting ms exchange," "managed web hosting solution

10 # Claim ("personal injury claim," "accident claims no win no fee")

11 # Conference Call ("best conference call service," "conference calls toll free

12 # Trading ("cheap online trading," "stock trades online

13 # Software ("crm software programs," "help desk software cheap

14 # Recovery ("raid server data recovery," "hard drive recovery laptop

15 # Transfer ("zero apr balance transfer," "credit card balance transfer zero interest

16 # Gas/Electricity ("business electricity price comparison," "switch gas and electricity suppliers

17 # Classes ("criminal justice online classes," "online classes business administration

18 # Rehab ("alcohol rehab centers," "crack rehab centers

19 # Treatment ("mesothelioma treatment options," "drug treatment centers

20 # students debt consolidation loans" " the student loans  

21 # Cord Blood ("cordblood bank," "store umbilical cord blood

Google CPC: Google's Highest Cost Per Click Keywords

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