Exact Matching Domains Take a Back Seat

Author: Matt Simons

Exact Matching Domains Take a Back Seat

Amongst the latest Algo updates by Google, one targets websites with exact matching domains. For long years, exact matching domains have remained the top favorites of advertisers. Websites with such domains rank high on search engines and thus everyone wanted one. However, with the latest update by Google, low-quality exact matching domains would no longer be enjoying top ranks. Only, websites with authentic content and brand value would be seen at the top positions. So, if you have been ignoring all other activities just because you have exact matching domain, it's time to get back in action!
Clearly, search engine optimization works on keywords. SEO experts India optimize your website for a few main keywords, decided by the mutual consent of client and SEO Company. Further, these keywords are included in Meta tags, description and webpage content so that visitors land on your website with ease. By including exact and partial matching keywords in the domain name, chances of attaining high ranks on Google simply multiply. But, here we would like to remind you that exact matching domains alone are now not enough to reach the top of search results.
If one really wants to be at the top, he has to work really hard. Looking at the work of the best SEO Company in India, it can be easily seen that they don't just rely on EMD. Rather, they plan a series of activities that help in achieving consistent top ranks. To begin with, SEO experts create highly effective Meta tags and description. Both tags and description contain right percentage of keywords thereby avoiding issues like keyword stuffing (Like EMD, keyword stuffing can also affect the ranking of a website in a negative way). Afterwards, a copy of unique content is uploaded on the webpage. The content contains keywords inserted here and there and includes all the information a user may look for. In the world of search engines, content plays a key role and one should accept this fact to avoid further losses.
Once all the above steps are completed, an enterprise must make an effort to create a brand value by using social networking platforms. Believe it or not but Google's intelligent algorithms consider multiple factors before assigning ranks to a particular website. So, as a thumb of rule you must keep updating your website every now and then with latest and relevant content. And if everything else is perfect, exact matching domain would not be a problem at all.
Article Source: http://www.articlesbase.com/domain-names-articles/exact-matching-domains-take-a-back-seat-6223827.html
About the Author
Matt Simons has 8 year Experience in the Internet Marketing Industries. Currently working in the E2 Solutions, One of the best Digital Marketing Company India. To know more about Internet marketing company india please click.

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