How to Beat Your Competition in SEO

How to Beat Your Competition in SEO

When it comes to SEO, everyone strives to be at the top - and why wouldn't it be that way when everyone is aware of the immense profitability of higher search engine rankings? Just by moving up one spot from the second position, you could start amassing over twice the number of visitors you were receiving previously for the keyword concerned. With all that said, you have to beat the obstacles (your competitors) in your way to get access to that traffic and resultant earnings you wish for, and here are ways you can achieve that.

1. Always keep up-to-date with SEO news: 

In order for you to surpass your competitors in SEO, you have to be well acquainted with the latest SEO developments. SEO is getting more intricate everyday and it is very variable. As new changes are being rolled out, new methods are surfacing due to adaptation, while old methods are becoming less effective or obsolete. If you discover a new change before your competitors do, you will be able to adjust your strategy to one that is more effective and will give you an advantage over others.
Algorithm changes should be your prime target. Find out why each new algorithm update was executed, what kind of websites it affected and their characteristics, how to protect an unaffected website from future updates, and how to nullify the effect of the change on websites that are casualties of the algo update. It would be wise to bookmark essential websites such as Google's webmaster blog, SEOMoz's blog, Search Engine Land, and Search Engine Watch, and visit them constantly.

2. Analyze Your Competitors: 

There is a likelihood that is strikingly indicative of the possibility of your competitor's techniques working for you, so take advantage of whatever knowledge you can glean by studying them. Whenever a competitor discovers something that works , they will inevitably implement it on their profitable websites, and you can capitalize on that if you are willing. The best way to beat them is not reading and reading more SEO courses, it is determining the hidden components of their successful websites.
Examine the websites of your rivals regularly to detect any alteration that occurs in their on-page optimization methods, e.g. changes in keyword placement, titles, internal links, etc. Additionally, keep track of your competitors' backlink profiles. What new backlinks are they building? Are their new strategies working for them? Changes in backlinks can be monitored with backlink analysis tools.

3. Create better content, and more:

 The emphasis on content by all major search engines is conspicuous, and deserves attention. Search engines know that users are looking for thoughtful, helpful, and interesting content, and they are ready to reward websites that produce the best content because it gives them a better reputation. However, since that's mainly advantageous for search engines, you may be asking yourself what you stand to gain by creating good content regularly. Well, here they are:
- Increased spider visits: Your new articles will be indexed almost instantly and you'll start gaining traffic quickly.
- More visitors: People visit websites that are updated frequently with high-quality articles, videos, infographics, etc.
The better your content, the more natural backlinks and social activity (likes, tweets, plus ones) you will provoke, and all these can improve your search engine rankings. This is how you beat your SEO rivals with content!

4. Focus on your top keywords: 

Imagine what would happen if you divided your efforts among your top keywords only. Your efforts will definitely pay off in a bigger way. When you are working hard towards ranking for a difficult but profitless keyword, you are not making good use of your time and resources. You can gain insight into the relative primeness of each keyword within your scope with the aid of free tools like Google Analytics, or premium tools like Raven Tools. Filter some keywords out based on their traffic and profitability and focus on the most important ones.
You will better your competitors faster this way because you are now expending more effort on fewer but significantly more profitable keywords which will definitely equate to faster results.
There's not much you can do when your competitors seem unbeatable, except getting up and working harder and smarter. This shouldn't be difficult for you if you follow the tips above. One last thing, don't expect instant results. If a method seems like it isn't helping, just be patient. Overtaking your competitors is not a quest that can be accomplished overnight.

Author Bio:
Jason Smith is an online consultant for hitches for sale . Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation. In his free time he likes to study about web designing and practice Jiu Jitsu.

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