Getting Started With SEO For Bing
Too often, most SEO professionals optimize websites based on what Google requires. With a market share of slightly over 65%, this approach makes sense. If you want to take advantage of all the resources left to you though, you have to consider other search engines as well. Microsoft's Bing, for example has its fair share of around 16% of all search engine queries. If the potential users of these two major search engines are targeted, then your website stands to gain. A potential target of over 80% is a great start to staying ahead of your competitors.
Understanding how Bing therefore, is the first step in ensuring you can enhance your brand's online visibility and corner your market. Below are some of the differences between Google and Bing search engines. Learning the differences will help you know how you should optimize your website
Bing has slower results
In terms of overall users, Microsoft wins easily over the Google Inc. This however, has not been able to translate into similar number of queries. The algorithms made by Bing are very simple and hence less able to compete with Google when it comes to getting query responses. Users are thus unable to get the responses they want quick enough, even though your ranking may be better there, than on Google. This means that you have to use Google, which is extremely competitive.
Bing has better social media interaction features
What the search engine lacks in terms of speed and complexity of its algorithms, it makes up for with easier integration to Facebook and Twitter. Due to their partnership with Microsoft, Bing has access to data provided by these platforms to give people very specific information that is highly appreciated.
Bing has better appeal than Google
Bing may be slow in bringing up results, but when it does, the results are worth it. Research shows that most online users prefer the layout and visual details of the pages displayed by the search engine. This makes it highly appealing to those who are interested in the visual aspects of the information they want.
Bing therefore, has pros and cons that you can address in order to get the best rankings and results when employing SEO for your website. That said, it is important to note that in principle, the search engines work the same way. This means that you can use SEO techniques similar to those for Google largely to enhance your brand's online profile. Some of the techniques you should employ include:
Social Media Optimization
Bing is already a leader as far as obtaining information from major social media platforms is concerned, so why not take advantage of that? You can employ SEO professionals who will ensure they promote your brand aggressively to your social media audience. This information can be integrated within the Bing search engine to help you achieve a very high profile ranking within its 16% share market.
Write good quality Content
Irrespective of the search engine that you use, you have to provide good quality content to users online. This content can be relevant within your business niche, but it should not be overly promotional. Aggressive marketing does not appeal to online users who want information about topics relevant to their needs. You should ensure that the content affiliated to your website and brand is interesting enough, to make the readers want to know more about what you have on offer. The more articles you have, the higher your websites chances of gaining visibility online.
Utilize Links and Optimized Keywords
The keywords that you have will act as a tool to help users online to access your website. This means that they have to be as related as possible to your brand products and services. You can have them incorporated within the content as well as within your website name.
Links are used to bring more users to your website while providing them with all information they need on their chosen subject matter. You can use them to join web pages internally and externally.
With the right SEO approaches, you should be able to experience increased number of visitors to your site via both Bing and Google. This means more money for you.
Author Bio:
Jason Smith is an online consultant for ABWE . Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation. In his free time he likes to study about web designing and practice Jiu Jitsu.
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